Adobe Acquires Semrush for AI SEO

Welcome to another edition of AI PlanetX.

Adobe buys Semrush for $1.9B; Windows shifts to agentic OS; Larry Summers exits OpenAI board after Epstein-linked emails surface.

• Hottest AI News

• Top AI & SaaS Tools

• AI Tutorial: Turn ChatGPT Into Onboarding System

• Top AI & Tech News

• AI Art Spotlight

• Battle of the Day: Gemini 3.0 Pro vs ChatGPT-5.1

• AI Video Tutorial

• Course of the Day: Introduction to Agents by Google

Hottest AI News

Adobe

Adobe Acquires Semrush for $1.9 Billion to Dominate AI Marketing

Adobe is shaking up the digital marketing landscape with its $1.9 billion cash acquisition of SEO giant Semrush, paying nearly double the company's market value as it makes a big move on AI content discovery.

Details:

• Consumer behavior is shifting rapidly toward AI search. Traffic from AI chatbots to retail sites is up 1,200%. People increasingly use AI for news, recipes, shopping, and travel. Adobe wants to tap into this shift by acquiring Semrush’s SEO and GEO expertise

• Semrush built advanced tools for tracking and boosting performance across AI engines like ChatGPT, Claude, Copilot, Grok, and Perplexity, in addition to traditional search. This helps brands adapt to a world where optimizing for AI discovery is essential for staying visible

• The acquisition strengthens Adobe’s Digital Experience suite by adding GEO as a fresh growth channel. Marketers gain tools that expand visibility, improve engagement, and boost conversions

This strategic move positions Adobe at the forefront of the next evolution in digital marketing, where AI-driven discovery becomes as critical as traditional search engine visibility.

Simplify Training with AI-Generated Video Guides

Simplify Training with AI-Generated Video Guides

Are you tired of repeating the same instructions to your team? Guidde revolutionizes how you document and share processes with AI-powered how-to videos.

Here’s how:

1️⃣ Instant Creation: Turn complex tasks into stunning step-by-step video guides in seconds.
2️⃣ Fully Automated: Capture workflows with a browser extension that generates visuals, voiceovers, and call-to-actions.
3️⃣ Seamless Sharing: Share or embed guides anywhere effortlessly.

The best part? The browser extension is 100% free.

Check out Guidde

Microsoft

Microsoft Transforms Windows 11 Into an Agentic Operating System

Microsoft is fundamentally transforming Windows 11 into an "agentic OS," moving beyond simple chatbots to create a "canvas for AI" where autonomous agents act as genuine assistants.

Details:

• Latest opt-in AI agents are live on the taskbar to perform background research and admin tasks with visual progress indicators, while Copilot enters File Explorer to summarize docs and draft emails directly from your folders

• To ensure safety, agents run in a secure "Agent Workspace" sandbox distinct from your main session, utilizing the Model Context Protocol and a hybrid mix of local and cloud processing for features like "Click to Do" data conversion

• Broader updates extend to apps and security, featuring AI summaries in Outlook, fluid dictation, and auto alt-text in Word, plus IT-focused additions like hardware-accelerated BitLocker, Sysmon integration, and refreshed Windows Hello passkeys

This overhaul aims to give every user AI superpowers, transforming the operating system into a proactive assistant that helps manage workflows while keeping you in full control.

Top AI & SaaS Tools

• AppSumo BF Drop 2 (Life-time Deal): AppSumo’s biggest sale of the year is back for Black Friday, and Drop 2 is here, featuring AI tools that automate repetitive tasks [10% off until Nov 25]

• Flowith AI: Flowith announced that Gemini 3 Pro is available at no cost for 48 hours, with no waitlist [F-R-E-E]

• Google Antigravity: Agent-first AI IDE designed to streamline development across frontend, full‑stack, and enterprise workflows [F-R-E-E]

• Manus Browser Operator: A single extension that turns your current browser into an AI-powered one—keeping all your logins, bookmarks, and habits while adding Manus's AI capabilities

• Grok 4.1: Built on the Grok 4 RL stack and tuned for creativity, emotional intelligence, personality, and factual accuracy [F-R-E-E]

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AI Tutorial

How to Turn ChatGPT Projects Into a Self-Guided Onboarding System

Onboarding fresh hires doesn't need to be repetitive. With ChatGPT Projects, you can build a private workspace of SOPs, instructions, and role context that guides hires automatically.

1. Set up onboarding workspace

   Open ChatGPT, enable the sidebar, tap on Projects, and select New project. Give it a clear name so both you and your hire recognize its purpose.

2. Organize project structure

   Inside the Project, create a simple structure before uploading anything. For example:

   • SOPs

   • Tools & Credentials

   • Role Expectations

   This makes the workspace easier to navigate and prevents confusion once files and chats begin to accumulate.

3. Upload training materials

   Add relevant SOP documents, workflow PDF files, checklists, and onboarding guides. The goal is to give ChatGPT enough context to answer role-specific questions without overwhelming its memory.

4. Add custom instructions

   Use the Project’s custom instruction area to teach ChatGPT how to behave during onboarding. You can set tone, level of detail, and expectations. Example:

   “Explain processes in simple, operational language. Prioritize accuracy over speed. If a policy is unclear from the uploaded SOPs, ask for clarification instead of guessing.”

5. Share onboarding workspace

   Invite the hire by entering their email under Share. They'll have entry to every file, chat thread, instruction, and piece of project memory exactly as you set it up.

   Sharing ensures:

   • You don’t have to resend the same files repeatedly

   • Every hire starts with a consistent onboarding environment

6. Begin onboarding with prompt

   Ask the hire to start with a structured prompt using Voice or Dictation mode. Example:

   “I’m joining as a [role title]. My first objective is [goal]. Before giving me any onboarding steps, ask me the top 5 clarifying questions you need to personalize my training.”

7. Continue onboarding flow

   As the hire asks questions, ChatGPT will pull from your uploaded SOPs and project memory to give accurate, contextual answers.

Note: Keep each Project focused on one role so the memory stays clean and accurate.

Top AI & Tech News

• Larry Summers resigned from OpenAI’s board after emails showing his correspondence with convicted offender Jeffrey Epstein were released

• TikTok is testing an AI slider in “Manage topics” that lets users request to see more or less AI-generated videos in their feed

• European Commission plans to roll back parts of the GDPR and delay or soften parts of the EU AI Act to reduce industry burdens and boost innovation

• Hugging Face CEO says the hype is around large language models (LLMs), not AI as a whole, and predicts an LLM “bubble” that may burst next year

AI Art Spotlight

Create Your Own Photo Like This Using the Prompt Below:

Create a 1/7 scale commercialized figure of the character in the illustration, in a realistic style and environment. Place the figure on a computer desk, using a circular transparent acrylic base without any text. On the computer screen, display the ZBrush modeling process of the figure. Next to the computer screen, place a BANDAI-style toy packaging box printed with the original artwork.

Model: Gemini 2.5 Flash Image (Nano Banana)

Battle of the Day

Gemini 3.0 Pro vs ChatGPT-5.1: Which AI Comes Out on Top?

A comparison of the latest Gemini 3.0 Pro and ChatGPT-5.1 shows mixed results: Gemini excelled in interactive tasks, coding, and puzzles; ChatGPT produced more human-like writing; and both performed well in simulations and physics—though Gemini 3 came out ahead overall. (Make sure you're logged in to Twitter/X beforehand to view the full thread)

Top AI Video Tutorial

Learn the basics of Google Antigravity – an Agent-First coding tool

AI Course of the Day

Introduction to Agents by Google

This course is a practical introduction to modern AI agents—autonomous systems that use reasoning models, tools, and orchestration to solve complex tasks. You’ll learn the full Think–Act–Observe loop, key types of agents from basic to multi-agent and self-improving systems, and the core pieces of real-world agent architecture.